At the turn of the year, Wuhan KERNEL Biotechnology Co., Ltd. ("KERNEL") gathered its national market elites for the "Synchronized Focus, Breaking Through Boundaries" conference - combining the 2023 annual summary, awards ceremony, and 2024 mobilization meeting.

In 2023, KERNEL's team achieved multiple breakthroughs in product development, market expansion, and brand building, driving strong company performance. This gathering served as both a celebration of achievements and a launching point for 2024's ambitious goals.

The four-day conference (January 30 - February 2) consisted of six major segments:
1.Project Reports:
KERNEL announced implementation of project-based management for 2024, with 10 key projects already planned and teams assembled. Project leaders presented their strategies on January 30, setting the tone for 2024.
2.Annual Performance Reviews:
On January 31, business teams from five regions (East China, Northwest, South, North, and Central China) presented their 2023 performance analyses and 2024 objectives.
3.Team Building:
Team-building activities followed the performance reviews to strengthen collaboration and unity.
4.Internal Training:
On February 1, comprehensive marketing system training featured:
·Liu Yayun (One Kilometer Consulting): "Principles and Methodology for Creating Blockbuster Products"
·Zhang Yi: "Project and Project Management"
5.Summary Reports:
Key presentations included:
·Market Development: Regional managers shared successful strategies
·R&D: Updates on research achievements and greenhouse solutions
·Product Lines: Strategy presentations for various product lines
6.Final Assembly and Awards:
The February 2 general assembly opened with "Song of Grand Pharmaceutical group," attended by General Manager Li Qing and the executive team. Key highlights:
·Wu Hanhui (Deputy GM): Presented 2024 management principles and 2023 annual report
·Liu Dongli (Marketing Director): Outlined 2024 marketing strategies
·Wang Lei (Deputy Marketing Manager): Presented 2024 brand strategy

The conference concluded with:
·Recognition of outstanding employees
·Signing of 2024 responsibility agreements
·Closing remarks by GM Li Qing emphasizing transformation, focus on innovation, and growth through collaboration
Li Qing stressed that transformation is KERNEL's key theme, emphasizing:
·Importance of organizational innovation
·Implementation of competitive culture
·Focus on field-level execution
·Shared growth with employees and customers
·Building confidence through continuous innovation