KERNEL’s Paenibacillus Polymyxa Products Brand Launch Conference Held Grandly
Release date:
2024-11-23
On November 20th, coinciding with the completion of the second phase of Wuhan KERNEL Biotechnology Co., Ltd.'s (hereinafter referred to as "KERNEL") Xiantao Production Base, the brand launch conference themed "Co-building New Paenibacillus Polymyxa, Gathering Future Opportunities" was solemnly held.

On November 20th, coinciding with the completion of the second phase of Wuhan KERNEL Biotechnology Co., Ltd.'s (hereinafter referred to as "KERNEL") Xiantao Production Base, the brand launch conference themed "Co-building New Paenibacillus Polymyxa, Gathering Future Opportunities" was solemnly held.
Attending the conference were KERNEL's Chairman Li Qing, General Manager Wu Hanhui, Qingdao Dedigete Agricultural Chemical Service Co., Ltd. Chairman Hu Degang, Ningxia Wanhe Modern Agricultural Plant Protection Service Co., Ltd. Chairman Li Jianrong, Yunnan Tianshui Agricultural Technology Development Co., Ltd. Chairman Zhang Hong, Guangxi Guanliang Agricultural Technology Co., Ltd. General Manager Liang Qingping, and over 100 distributor representatives from across the country. The conference engaged in in-depth exchanges on domestic and international industry status, unique value of Paenibacillus polymyxa products, future development directions, and application promotion cooperation.
General Manager Wu Hanhui delivered a speech reviewing KERNEL's Paenibacillus polymyxa product R&D, manufacturing, and application promotion history. KERNEL began tackling Paenibacillus polymyxa formulation products in 2004, solving industrial cost challenges, and then spent almost a decade overcoming application barriers, accumulating rich experience and establishing these products as KERNEL's signature offerings.
Dr. Liu Shoude, KERNEL's Senior Research Specialist in Product Development, shared the current status and development trends of agricultural microbial preparations. He noted that five major driving forces - market demand, policy regulations, population growth, technological innovation, and climate change - are slowing chemical agriculture's growth while accelerating biological agriculture's development. He projected that the global agricultural biological preparation market will reach $27.9 billion by 2028.
Senior Market Manager Fang Jie echoed these views, analyzing the current chemical pesticide industry's challenges and emphasizing that the next 30 years will be driven by microbial technologies. He analyzed Paenibacillus polymyxa's characteristics, advantages, and effects, highlighting these products as the optimal choice for KERNEL's big product strategy.
Marketing Director Liu Dong elaborated on the market promotion plan for Paenibacillus polymyxa products, mentioning that the product family currently includes 8 products and 13 standard specifications.
KERNEL plans to focus on key customers, utilizing methods like "KERNEL Grand Lecture Hall", "KERNEL Micro Language Hall", grassroots promotion events, demonstration sample creation, and online promotion to create breakthrough products.
Chairman Li Qing emphasized the company's collaborative growth philosophy, stressing that win-win scenarios are just the foundation, and the key is long-term commitment to microbial preparation development.
The conference facilitated extensive communication between KERNEL and distributors nationwide, sharing cooperation experiences, product application effects, and establishing mutual trust and future cooperation directions.
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